CrossLab event: Mobile Design / UITVERKOCHT
‘Designer & users on the move’ / Mobile Design

Monday, november 15 2010
19.30 hrs / de unie
Mauritsweg 34-35 / Rotterdam
The popularity of ‘apps’ for mobile media platforms shows that a new domain for designers is born. What influence do the mobile user, ‘real time’ information and small displays have on the design practice?
In 2009, the agency ‘Guppies in the Dark’, a pioneer in ‘apps’, hit the media with its ‘JeePee app’ – starring former Prime Minister Balkenende. Marc Shepard’s ‘The Serendipitor’ is a navigation ‘app’, inspired by art movements like Fluxus. With ‘Palm Top Theatre i3DG’, Maki Ueda is demonstrating a mini-installation for the iPhone, showing a 3-dimensional experience on an intimate screen. Sander Veenhof shows how you can become curator of MoMA through ‘Augmented Reality’ for smartphones. Marc Fonteijn and BERG (Skype) give their future vision on designing in an era of mobile media.
Entrance
€ 7 (€ 5 employees WdKA) / € 2.50 euro for students with student card).
Subscribe by email (name and number of persons).wdka-crosslab@hro.nl
Speakers and projects
Marc Fonteijn
Marc Fonteijn is chairman of Mobile Monday Amsterdam. Mobile Monday is a global community of mobile industry visionaries, developers and influentials fostering cooperation and cross-border business development through virtual and live networking events to share ideas, best practices and trends from global markets.
Guppies in the Dark
Guppies in the Dark is a fast growing mobile software development company. Mobile access to the internet will expand. They believe that the right software is still not written, and they hope that with their creativity and code the ultimate software will come closer. In 2009, the agency, a pioneer in ‘apps’, hit the media with its ‘JeePee app’ – starring former Prime Minister Balkenende. www.guppiesinthedark.com
Rui Guerra (V2_lab)
Serendipitor, by Mark Shepard, was developed at V2_ Institute for the Unstable Media. The Serendipitor is an alternative navigation app for the iPhone that helps you find something by looking for something else. The app combines directions generated by a routing service (in this case, the Google Maps API) with instructions for action and movement inspired by Fluxus, Vito Acconci. As you navigate your route, suggestions for possible actions to take at a given location appear within step-by-step directions designed to introduce small slippages and minor displacements within an otherwise optimized and efficient route. You can take photos along the way and, upon reaching your destination, send an email sharing with friends your route and the steps you took. www.serendipitor.net
Maki Ueda
Maki Ueda is demonstrating ‘Palm Top Theatre i3DG’. Palm Top Theater puts 3D movies in the palm of your hand. It is an exhibition consisting of a device called i3DG. i3DG derives from the words”I”, “3D”, and “Gadget”. i3DG is a playful analog extension to an iPhone or an iPodTouch, converting its 2D display into a layered 3D view. i3DG is invented by Jitsuro Mase, a media artist, and produced by DIRECTIONS, Inc, a Japanese media production company. It has won a prize of an international competition, Ars Electronica Festival 2010 Honorary Mention. This groundbreaking device lets you enjoy 3D movies right in the palm of your hand without 3D glasses or other gear. www.ueda.nl/ptt
Sander Veenhof
Sander Veenhof shows how you can become curator of MoMA through ‘Augmented Reality’ for smartphones. Augmented Reality (AR) is the phenomenon adding virtual elements into our physical reality. These addition are viewable by pointing your contemporary smartphone to the world around you. The phone knows where you are (because of GPS) and with this data it connects to the internet to get the relevant images, visuals, 3D shapes and it puts them into your view. ‘AR’ technology allows anyone to (re-)shape anything, anywhere! www.sndrv.nl
Moderator Ianus Keller
Ianus Keller (PhD or Dr. Ir.) is a product designer with a background in designing for interaction, designing for the public space and designing from the context of use. Ianus Keller is a design researcher with a strong focus on research through design, contextual inquiry and developing knowledge through prototyping. Ianus Keller offers his knowledge and experience to companies and organizations to better understand the motives of their users and to design products, services and environments that optimize the overall user experience. www.forinspirationonly.nl





