Masterclass Invisible Design and Workshop technology RIFD

Thursday 10 March 2011 at 12:53.

Tuesday March 15 2011
Willem de Kooning Academy
(Blaak 10 building), Rotterdam

12:30 – 16:30 hrs
Master class by Aram Bartholl

In his work, internationally well-known media artist Aram Bartholl focuses on the relation between the networked ‘data world’ and our daily, physical world. During this master class, you will look at the following questions:
in which forms does this virtual environment manifest itself in our daily life and society? In what ways do digital developments affect our daily actions?
The master class will primarily focus on the conceptualisation and visualisation of ideas.
After the master class, a light meal will be served.

18:00 – 21:30 hrs
Workshop technology RIFD by Aldje van Meer and Bram van Waardenberg

A ‘hands-on’ workshop that zooms in on the specifics of RFID technology. The central question is: how do you use this technology within the art and design practice?

After successfully completing this masterclass, participants receive a WdKA certificate. Groups have a maximum of 20 participants,
Fee: 200 euro (includes meal and study material). It is an English spoken masterclass
Please apply before March 14 2011 through If less than 15 people apply, this master class will be cancelled.
For more information on PRO AT WDKA,
please visit or contact us at:
Jocé Bloks

This programme is a joint effort between PRO AT WDKA and CrossLab events. For more information on our CrossLab events, please visit
Aram Bartholl has been working in Berlin since 1995. He studied architecture at the University of the Arts UdK Berlin and graduated in 2001. Bartholl worked as a freelancer for DMC, MVRDV, IEB Berlin and Fraunhofer Institut FOCUS. His installations and performances have been shown at numerous festivals, museum and gallery shows worldwide. He is often invited to give workshops and to present his work at conferences and universities and art schools.
Bartholl is a member of the ‘Urban Media Salon’ Berlin and the NYC based ‘Free, Art & Technology Lab’ aka ‘F.A.T. Lab’. Institutions like the annual Chaos Communication Congress and the discussion on net politics, copyright, DIY movement and the web development in general play an important role in his work. For several years, Bartholl has been collecting impressions on street art, games, privacy, copyright and neo-analogue culture on his blog.
In his artwork, Bartholl thematises the relationships between net data space and public everyday life. Through his installations, workshops and performances, Bartholl developed a unique way to discuss

Aldje van Meer is a cross-media designer. Since her graduation in 1999 at Media-GN (MA), she has been working as a designer. Besides working in her own practice, she has teamed up with the 9nerds, Airplant (Rogério Lira & Gabriëlle Marks) and others. Besides her work for clients such as TNT Post and the Amsterdam Fund for the Arts, she co-developed and exhibited several interactive installations. From December 2005 until October 2006, she worked as a project leader for AKV/St. Joost Academy in Breda, where she set up a new study programme named Interaction Design. Currently, she is coordinator of CrossLab en CrossLab events at Willem de Kooning Academy Rotterdam University.

Bram van Waardenberg is an artist. He graduated in astronomy at the University of Leiden and graduated in painting and graphics in Rotterdam at the former Willem de Kooning Academy. He teaches creative and media programming at an ICT school in Leiden. He develops computer games, among others for the iPhone.  In addition, he experiments with small robots and makes big drawings with the smallest pencil in the world. Furthermore, Bram is a tutor at Willem de Kooning Academy, teaching courses in the field of advanced media technology (multi-touch, smart textiles, RFID and ARDUINO).

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