Monday, March 25, 2013
De Unie, Mauritsweg 34-35, Rotterdam
Doors open 19:45 hrs., starts 20:00 hrs.
Buy ticket here !
“We are looking more and more at the world through the eyes of a machine. We see like machines can see”. James Bridle
Currently, we are witnessing an expansion of computer aesthetics into the physical environment. Screen and physical world are merging into a hybrid kind of reality through a shared digital language of glitches, pixels or hyperrealism.
James Bridle refers to this way of seeing as the New Aesthetic: it is not what we are looking at but how we are taught to look by technology. How does this affect our relation to the world? And is this really a new phenomenon? ‘Expanded Aesthetics’ focuses on the way artists and designers both contribute to and question this universe remix and how they “code our perception”.
Guests are Sander Veenhof, known for, among others, his augmented reality guerrilla exhibition at the MOMA, NY, fashion designer Jacob Kok, presenting “digital couture” and Geoff Lillemont of Champagne Valentine, exploiting digital aesthetics in advertising, fashion, art and interaction. Moderator is Michelle Kasprzak, curator V2_Institute for the Unstable Media and editor of the book “New Aesthetics. New Anxieties” (2012).
Geoff Lillemont | Champagne Valentine
Jacob Kok http://www.jacobkok.com/
Students (studentcard) €4,00
Employees WdKA €6,50
Buy ticket here
CrossLab is the platform for digital media of Willem de Kooning Academy, Rotterdam University of Applied Sciences. CrossLab events take place four times a year, at de Unie, Rotterdam. The events focus on ‘state of the art’ developments in the field of technology, art and design. http://extra.wdka.nl/crosslab/crosslab-events/
CrossLab events are an initiative of Willem de Kooning Academy, Rotterdam University of Applied Sciences. Supported by the research center Creating 010, Rotterdam University of Applied Sciences.
Design: students Graphic Design, Kirsten Spruit, Bas van de Burgh, Roman Strijbos, Job Taks, Chloé Rice, Leroy Kok.
Editorial and organisation: Aldje van Meer, Deanna Herst, Jannetje Koehorst In’t Veld.