Archive for March, 2013
27-03-2013 - wuasa
27-03-2013 - Marcel van Leeuwen
Marcel van Leeuwen
Intervention at Schiphol airport
Schiphol airport is a huge area were there are lots of influences. Passengers first and main goal on the airport is to get to their plane and travel to their destination. But clever airports know that that alone is not enough. Without knowing and without anything you can do about it you are being guided trough the airport exactly the way they want you to. It is not a coincidence that you have to pass all kinds of shops, customs and tourist traps (paying much more) while all you want to do is get to your plane. What if there would be a map exposing the true meaning of all the area’s and the “dangers” at schiphol airport? What if that map would show you what you might fase there so that you can be prepared and try to ignore (avoid) or move around it if possible?
A treasure map with destinations, dangers, tips and coordinations of Schiphol. Instead of the regular map that passengers use while traveling trough the airport they will now be able to get this special map which will show the true meaning of the airport.
A fun way of making passengers aware of the fact that they are being influenced by the airport.
Some tips on how to avoid these traps.
Passengers and tourists
Location of the map
The map has to be something that you find (secret) so they will be in some of the boxes with regular maps and maybe on one of the bigger regular maps boards.
27-03-2013 - Dylan Haanappel
As Schiphol is a place of coming and going, it is very organized and impersonal. When you arrive in Holland and walk through the last arrival gate, the only thing you see is black and grey. The first thing you see is two black fences of steel and a very bright hall, that doesn’t invite to stay at all. I want to make clear that Schiphol isn’t very welcoming when arriving here.
This can be done by using two techniques, banner’s with not so inviting texts, or yarn bombing, trying to make the place more welcoming.
27-03-2013 - Justien
Commercialism and control where the two words that I thought of when I was at Schiphol. Anonymity and identity where the two words that interested me the most in the theory.
At the plaza of Schiphol, commercialism is in control. Everywhere you look you see logo’s and ads, brands are distributing their identity. The anonymity at Schiphol gets disturbed; the identity the anonymous passengers do have is given by the brand they have a drink of, or the shop of which they carry a bag. I find this commercial branding oppressive, and it makes the signage of Schiphol less clear. They take over the control of Schiphol’s navigation and identity (or the lack of it).
With my intervention I want to show the influence of the branding at this square. Stay anonymous, give Schiphol their identity-free being back.
27-03-2013 - 0850665
Schiphol is a controlled area and so are their floors. They are grey, clean and it functions as it should.
To move people from A to B, without any obstacles. It’s like a mindless area because of the emptiness.
People pay attention to the information they need, that’s located above their head. They move in their
own tempo. And they make all use of the same surface, where millions of other people walked before.
I would like to interrupt this daily flow by highlighting the people who walked there before you were there.
Visualizing this information on the floor, by leaving ’shoe prints’. Where are they going? By revealing
this ‘invisible’ information I want to give the floor some more value and another way of looking at it.
27-03-2013 - Doris Schakenbos
What I find very interesting about Schiphol is that there are people who are there all day, or half a day. Anyway, the people that are not the travelers or the consumers, are the people I’m going to focus on. I researched this subject by having small interviews with some of them: the security guys, store employees and the people behind the information desk. They all said you can’t capture the people passing Schiphol in one group. The variation between the passengers and consumers is immense.
I wanted to focus especially on the homeless people who live there 24/7. After a few conversations it turns out to be quite impossible to get in contact with them. What fascinates me about these people is their way of disappearing into the mass. They sit on benches in the corner, read books in the waiting area and walk rounds in between the people, without anyone noticing they’re walking rounds, except for the employees of Schiphol.
I’m going to map this and execute this in a folded map I’m going to place in between the other folders you can find at Schiphol. I do this to show people who are interested in Schiphol there are actual people living at the airport and if they look at my map they’ll know where they might find them.
26-03-2013 - kinga Pawlowska
Concept: Schiphol Confusing Signage
I’ve come to believe the Amsterdam Schiphol airport is the home of bad signage. Because of the incredibly vague, confusing signs on the long trek it’s clearly not the most passenger-friendly airport I’ve visited in my travels. Schiphol airport is a very crowded place and because of unclear and lacking navigation signage travelers are getting lost more often and that’s the main reason why they miss a shuttle bus, and thus a flight, on a recent trip.
Designing a series of even more confusing, NOT helping signs is meant to demonstrate how important good signage is and how people are easy to control following everything they see, People in hurry shouldn’t waist their time on thinking what does the particular sign mean or where there can be another one that will lead them further. I want people to be aware of that fact.
I chose this subject because in my case the Schiphol navigation failed a lot of times and because we are talking about transit area in my opinion it should be reliable. My provocation will interact with passengers leading them into wrong directions to let them experience how important the good signage is.
I will design a series of misleading stickers and place them in the space of Schiphol airport, covering the original sign if possible or sticking them in the places where some navigation system should be included but it’s not there yet.
23-03-2013 - Tash Berting
The subject for my intervention is that of prescriptive emotions and sedative design.
After my investigations of Schiphol and other airports (“quarters of the generic city”) it became clear to me that their structures and strategies do not only negotiate your identity as a passenger/security risk/consumer, but also into different states of emotion. In some cases, they use your emotions against you – for example in the duty free section where a false sense of luxury and reward lulls you into shopping more easily.
In designing a survival kit with drugs meant to counter these feelings, I want to raise the public’s awareness of these prescribed emotions.
The metaphor of using pills to combat ’sedative design’ is a tactic that I feel is very apt and ironic. Another tactic I would like to employ is to hand out these kits/pill boxes at the entrance of Schiphol, to catch people as soon as they are about to enter the ‘danger area’. With the fake pills I would have a leaflet explaining each drug, when to use them, and a map with where the expected problem areas are.
It is a subtle but hopefully thought-provoking intervention that interests travellers and makes them more aware of their own behaviors and emotions in transitory spaces like Schiphol.
20-03-2013 - wuasa
20-03-2013 - wuasa
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