Here is our education blog where we can all (hopefully) post our thoughts, references and comments related to the assignment:
13th Feb 2013
Design a graphic intervention within the controlled space of Schiphol that communicates your vision back into this environment. The purpose is to creatively disrupt the regular flow of Schiphol to expose its underlying system or less visible structures.
Schiphol is an environment in which graphic design plays a central role. Every detail has a specific function within this space and is designed from a particular idea. Within this assignment we will investigate the graphical applications in Schiphol through two main approaches: first, a visual analysis of the environment based on the collection of graphics, and second, a content analysis of Schiphol (as environment and as phenomenon) and that its meaning can be understood in many perspectives. Eventually you will have to respond with a personal vision on airport and develop and communicate this via the ‘graphical’ intervention.
Main question: What kind of structures or organizational measures manifested in graphic elements are present? How can you interact, engage or/comment on that?
Requirements for end assignment / Intervention
By means of thorough observation, registration and extensively collecting graphic elements within Schiphol, a detailed research should arise from this process. You will start with a visual research and collecting of graphical elements and follow that up with an editorial research of the same graphical elements to get to the meaning of these elements within the bigger context of Schiphol. It is important to stress that a sufficient amount of material is needed in order for a comprehensive collection which will be vital for understanding and assessing your topic of interest. It is also important to note that the chosen graphic elements researched, do return or are connected with the final design.
- Intervention should operate on the basis of graphic design and also based on graphical expressions within Schiphol.
- Realistic. Must be placed within the area of Schiphol.
- Final result is a documentation of your final product placed within Schiphol. If this fails, an alternative solution is possible e.g. simulation.
- The context of the arrangement is part of the design process. Clear relationship between finished work and context (important in principle of intervention)