A craft is a branch of a profession that requires some particular kind of skilled work. In historical sense, particularly as pertinent to the Medieval history and earlier, the term is usually applied towards people occupied in small-scale production of goods.
FABRIKAAT is an exhibition at Ventura Lambrate 2012 investigating the re-emerging role of the garden through a “research through making” approach to design and craft. In a digitally saturated world, this body of work celebrates and promotes research, ideas and the nuances of making by hand.
The work exhibited was made during an intensive three-month thematic design studio with integrated seminar and media courses, by students in the Master of Interior Architecture & Retail Design program at the Piet Zwart Institute in Rotterdam, the Netherlands. The spirit of FABRIKAAT became an integral part of the culture, programming and deployment of the courses during this period.
FABRIKAAT approached the idea of craft by asking the following questions:
- By embracing a bottom-up “research through making” approach to design, can new material behaviors and applications emerge?
- In our digital age, what can be learned through the process of making by hand?
- Can design solutions be offered that augment existing typologies in our built environment, such as the garden?
The exhibition is named after the Dutch word Fabrikaat that means to make by hand.
For more information visit us at: http://pzwart.wdka.nl/interior-architecture/
The Logo and type style of the exhibition were also inspired by the concept of FABRIKAAT. A number of physical typographic explorations where created, until the craft of stamping was selected to inspire the logo. See some of our experiments below, along with a video that explains the inspiration behind the logo.
Graphic work by studio firos.